If you have an older website for your small business then this is for you.
Over recent years search engine optimization has moved away from specific keyword targeting to a more holistic approach to design and implementation, especially for mobile devices.
Google’s Mobile-First Indexing
This approach is moved further forward as Google has recently announced they will begin to roll out ‘mobile-first indexing’.
Google has shown us what the preferred view looks like. Here it is. Is this what your website looks like on mobile?
This is what a Responsive Design looks like. Responsive design is Google’s recommended design pattern.
Where in the past the desktop version of a website was the primary searched version, now Google will focus on mobile to deliver the best content to the Google audience. Mobile-first indexing means Google will predominantly use the mobile version of your content for indexing and ranking.
What does that mean to you?
If your website is responsive, your site should work well with the upcoming changes. Responsive design serves all devices with the same code that adjusts for screen size. Consider a site review and run the mobile friendly test below just to double-check.
If you have a desktop version of your website and a mobile version of your website, your mobile site will be utilized to search for content. If your mobile version has less content than your desktop website, you should consider updating your mobile website or moving to a more responsive design altogether.
If your website is desktop only, you most likely will notice a reduction in search traffic as Google puts more focus on mobile sites in search results. You should consider a review and update of your website to engage more with mobile users.
How do you know if your website is mobile friendly?
Google is happy to let you know with a free testing tool. Just enter your website URL and away you go. If your web page mobile friendly?
If you use Google Search Console, review the information provided in your Search Console results for more detailed information regarding mobile site performance and other measures.
Additional changes for Speed in July 2018
In July 2018 Google will further change focus to mobile friendly content by announcing that content that is slow-loading will perform less well for both desktop and mobile searches. Keep an eye on your site performance and load speed as changes are implemented.
Why all the changes?
Those that search want good content and they want it now. Users now predominantly access Google via mobile devices. Google is delivering.
Not sure where to start?
Get in Touch with Ridgewalk Media. We are happy to help.
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