Geoffrey Gordon from Gordon Group in Calgary, Alberta allowed Ridgewalk Media to initiate and review their real data.
When initiating multiple marketing campaigns as part of a busy real estate office, it can be challenging to connect specific initiatives to unique web traffic and future sales. The ultimate question: Are we spending on marketing efforts the best way possible?
The first step in understanding user flow, is with real data. Ridgewalk Media assisted the Gordon Group with setting up Google Analytics and Google Search code on their main website, to start tracking data.
As a result, we uncovered some code issues that were quickly fixed and helped identify popular user paths to target and grow for future marketing campaigns. The user flow for Gordon Group listings was improved resulting in more potential buyers reviewing current listings.
As always, we highly respect the confidential nature of analytics work. We can’t share these details with you, but we can help you uncover your real data.
What demo data can uncover about your online visitors.
Every Detail Matters
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